Breast Cancer Awareness Month is here again.

By Tiffany Svahn, MD

About 1 in 8 women in the United States (12%) will develop invasive breast cancer in their lifetime. Breast cancer is a very important health issue for women – it is the most common cancer, and the second most common cause of cancer death. In 2010, there were more than 200,000 new diagnoses and more than 39,000 deaths in the United States.  The good news is that death rates have been decreasing since 1990 as a result of treatment advances, earlier detection through screening, and increased awareness.

‘Frankly Speaking About Breast Cancer’ is on October 4^th from 6-8pm  at the Cancer Support Community.  It is a discussion I will be leading about the latest treatments for advanced breast cancer and side effect management. Social and emotional challenges will also be addressed. 

Join me on October 7^th at 3pm for the opening ceremony at St. Mary’s College’s first Relay for Life for the American Cancer Society.  All cancer survivors are invited to participate in the survivor lap at the beginning of the event.

On October 15th, “The Many Faces of Breast Cancer” will take place at the Lesher Center for the Arts in Walnut Creek, from 10am – 12pm.  This educational community event focuses on the unique needs and issues of survivors, providing the latest information on breast cancer.  Heather Quarterman from KKDV 92.1 FM will be the moderator and medical experts will speak on issues effecting survivors and offer insight into treatment options and lifestyle changes that can help with rehabilitation. There is no charge for the event, however reservations are required as seating is limited.  RSVP at 925-677-5041, x231.

This year, Diablo Valley Oncology, Sunvalley Shopping Center and Arthur J. Gallagher Insurance are partnering together to host a special Breast Cancer Awareness event entitled “Pink Up The Mall”. Throughout the month of October, Sun Valley merchants will feature “Pink” themed merchandise and special discount offers.  The highlight of the event will take place on October 16^th at 1pm in the Grand Court.  Breast Cancer survivors will be recognized by their oncologists and surgeons where they will be featured in the Surviving in Style Fashion Show. 

Join John Muir Health for a fun night out to help support and raise awareness for breast health in Contra Costa County on October 20^th from 6-9pm at the Women’s Health Center in Walnut Creek.  The evening includes education, special offers and goodies from participating downtown restaurants and businesses, and raffle prizes.  Proceeds benefit the Every Woman Counts Program. 

These are a just a few of the Breast Cancer Awareness events in our area.  Raising awareness about the importance of early detection is one of the most important things we can all do to make a difference in the fight against breast cancer!